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Writing a Business Proposal



A business proposal can be defined as a written document sent from a supplier to a customer so as to show interest in a project. It is normally requested by the client and can be sent by the supplier so as to sell services and get new assignments. The document includes any standardized information not sparing bids, quotes and cost estimates. The proposal also includes scope of works to be done, the project scheduling including the timelines and dates, project costs and what the business is selling in terms of products or services. It can be simple or detailed depending on how unique the work is. Since no proposal is the same, they all require to be specific in what they promise to achieve. However, the pricing is usually an approximate as they are estimates of the works intended to be accomplished.

How to write a business proposal

The proposal should include the following;

  1. It starts with a title page that contains an introduction of the business name and owner, date of submission, client’s name and it should be arranged professionally.
  2. A table of contents to make it simple and easily accessible so that anyone who reads it understands what it entails since there are many sections.
  3. An executive summary which explains the purpose of the proposal including the benefits of the service or products being provided and how they are advantageous to the client.
  4. Statement of the problem which discusses the issues that affect the client. This section requires a person to carry out research and use critical thinking in identifying what impacts the client and how to solve any arising problems.
  5. A solution to the problem at hand by creating strategies by specifying exactly what you will do.
  6. Qualifications to show that you are competent and well-endowed for the particular job.
  7. Pricing options which should be favorable.
  8. Clarification of the conditions and terms on the pricing, payment schedule and project timeline.
  9. A section for signature and a prompt for the client to reach out for any clarifications.


  1. Solicited business proposal: this is normally requested by a potential client instead of the business owner approaching them through a request for proposal.
  2. Unsolicited business proposal: this is whereby a person approaches a prospective client with the proposal to secure an agreement even when the customer has not requested one.


  1. Outline. Before commencing, the major sections of the proposal should be outlined with a record of key information to ensure effectiveness.
  2. Visuals and data. In order to capture the client’s attention, quantitative data that stresses the value of the business should be included to ensure the proposal is unique. This includes visuals like graphs and charts
  3. Social proof. Previous experiences by other clients goes a long way in convincing other prospects as they show that one is capable of performing the required duties
  4. Call to action. The proposal should clearly highlight and define what a client is required to do when acting on the interest generated by the proposal which will offer direction thus avoiding any confusion.
  5. Sense of urgency and simplicity. The proposal should be precise and to the point to ensure that it is straightforward and make sense to the prospects without using a lot of unnecessary words


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