Proposal writing is an important skill required in many professions in Kenya. A proposal, whether written or unwritten, is an invitation to seek support from the relevant audience for an idea that you are pitching. If one is to carry out a successful project in the field of profession that they practice, it is imperative that their proposal writing should be persuasive, engaging, and captivating. There are different types of proposals written by professionals in Kenya, including; book proposals, business proposals, and science proposals. However, all successful proposals have to follow a set of guidelines.

Guidelines of writing a proposal

  1. Define your audience

The contents of your proposal have to be centered on the kind of audience the proposal is addressed, and what they may or may not know about the topic. It is of good practice to assume that the audience will be skimming through the document without paying much attention to detail. It is therefore paramount that the layout of your proposal should be persuasive.

  • Clearly outline your issue

You should endeavor to communicate to the reader, the issue you intend to address. Make use of evidence and explanations from credible sources to back up your claims. This not only helps to communicate your issue well to the reader but also tells the reader that you understand whatever you are communicating.

  • Define your solution

Upon clearly defining the issue you seek to address, stating its solution should come out naturally. Your solution should be enough to win over skeptics and an uninterested audience. You could also disintegrate your solution into objectives. Your solution must achieve the primary objective, with secondary objectives being goals that your solution hopes to achieve. Ensure also to clearly state the outcomes and deliverables of your project.

  • Make an outline

An outline helps to organize one’s thoughts while ensuring to include all the relevant details. The outline should include the problem to be addressed, its solution, an explanation of why the specific solution is the best, as well as a conclusion.

After drafting an outline, it is down to the nitty-gritty of writing the final document. The actual writing should include the following:

  1. A firm introduction – This should ideally be a hook meant to enrapture your readers from the start. It should also identify the purpose of the proposal.
  2. Statement of the problem – Begin the body stating the problem you intend to address. Discuss why the problem needs to be addressed and why it should be addressed immediately.
  3. Statement of the solution – Explain how you intend to solve the problem, why you chose to solve the problem in this manner, and what outcomes you expect the solution will bring.
  4.  Inclusion of a schedule and a budget – Include as many details on budget estimates and the duration the project will take, as possible. This is to convince the readers that the project is worth investing in.
  5. A conclusion – Summarize the benefits of the proposal.

Your proposal is your chance to win over the approval of readers. In Kenya, a successful proposal could bring about change in your career or life. All you need to do is to convince the readers that the proposal is worth investing in. Take note of the above guidelines the next time you have a great idea that you would want to implement.


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