Has your attention ever been captured by the compelling message conveyed by a billboard? Perhaps it had a greater impact than the accompanying image. A copywriter was responsible for the content on that billboard. This article will answer the questions, what copywriting is and how to get copywriting jobs online.
What is Copywriting?
A copywriter composes ‘copy’ to create awareness about products in a way that inspires customers to make purchases. Copywriting is a form of marketing and current marketing tools require creative copy for websites, social media platforms, blogs, and other mediums. Although unlike blogs, this style of writing is tailored to sell, rather than to inform.
What Skills are necessary for Copywriters?
The good news is that no college degree is required for copywriting. If you have a knack for telling a good story that can capture the attention of an audience and motivate them to action, that is a great starting point.
However, a point to note is that this is a fast-paced industry with tight deadlines, hence refined research skills and good time management are also important. The ability to work well under pressure will come in useful as well as the knack to quickly grasp the attributes of a product.
In addition, to break into copywriting, you will need to study the skill of persuasive writing and build on your vocabulary. Copywriters are required to produce unique and original copy; therefore, creativity is a must.
How to Get Copywriting Jobs Online.
- A flexible schedule that enables them to balance work with other activities
- Having a measure of control over job security and earnings
- The ability to have a say in the work process
A good way for beginners to get started on an online copywriting career is to source for jobs on Freelancing platforms such a ‘Upwork’. On these platforms, copywriting jobs are listed under sales writing, copy editing, online marketing and other titles.
This is an excellent way for you to hone your skills and build your portfolio. Copywriting skills are acquired over time; it takes practice to produce compelling copy. As you gain experience and confidence in your skills, you can proceed to bid for lucrative projects.
You may also opt to create a website and market yourself by writing copy about the services that you have to offer. This is an excellent way to offer prospective employers a glimpse of your skills, talents, and a description of the services that you offer.
Possible Sources of Online Copywriting Jobs
Business owners are seeking freelancers who can offer convincing content for their e-mail campaigns, Facebook ads, Brochures and Presentations. Some require personnel for marketing campaigns and copywriters who can produce product descriptions that are fun and true to their brand.
Advertising departments have a need for remote copywriters working online to support their campaigns by producing quality copy for social media, ads, and new products.
Copywriting is an art that can be developed. Businesses are seeking talented copywriters, most of whom now work remotely, therefore for those with an interest in this field, the sky is the limit.
Photo credits: Jess Bailey Designs, Anthony Shkraba